Will the Motorola XOOM Take a Bite Out of the Apple iPad?
It’s the evening after the 2011 Super Bowl. I can’t even tell you who won! Rumor has it that the Green Bay Packers took home the Vince Lombardi Trophy. One tends to not pay attention when the hometown team is not in the picture. Hence, since 2002, when the Houston Texans was formed, professional football has been somewhat of a non-event, with the exception of the Super Bowl commercials.
While there were many clever commercials this year, as there are every year, the ad for the new Motorola XOOM tablet caught my eye for a couple of reasons. At first glance, I thought it was an Apple iPad commercial. Secondly, it appeared to be a modern take on Apple’s 1984 commercial that launched the Macintosh . What an interesting strategy on Motorola’s part! Time will tell whether the Motorola XOOM will take a bite into Apple’s iPad market share by riding its coattails or by truly revolutionizing tablets, as the ad promises.
What do you think?
Motorola XOOM Commercial, aired on February 6, 2011, Super Bowl 2011
Apple 1984 Commercial, aired during Super Bowl 1984
